Did you know that we as human beings make judgments of people businesses food and other products within 5 seconds? 5 seconds. That sure doesn’t give us much time before a decision has been made about how a potential customer feels about us and what kind of value they believe us to have. You must always be prepared to be judged. Marketing positioning and image creation are much more than Facebook ads and direct mail pieces. It’s the expression of who you are and what you do. It’s all about what you wear how you look the way you walk and talk and the way you communicate with the rest of the world. It’s as much about essence as it is substance. Most of us have been working our entire career trying to figure out the magic of branding and marketing and are met with great amounts of frustration. We become PhD’s from the School of Hard Knocks with a Minor in Adversity. We are constantly trying to reinvent the wheel instead of looking outside the box for the answers. Usually there is a simple answer for most obstacles.